We like to get into the festive spirit here at Gresham and we’re always keen to spread best wishes for the festive season to clients, contacts and suppliers. Like many businesses, over the past few years we’ve made the move to e-cards as a means of reducing our environmental impact.
Each year, we try to think of a different theme to feature on our Christmas e-card or in our festive campaigns. In the past few years we’ve done a Christmas trivia quiz, had branded advent calendars produced and had a festive photo shoot. Each campaign involves costs for professional photography, graphic design and physical props and prizes.
So this year, when it came to thinking of our theme, we decided to go for a different approach altogether… Rather than spending money on creating a Christmas campaign, we decided to divert this budget and make donations to local charities instead.
The aim of our Christmas Kindness campaign was to help spread Christmas cheer between local charitable groups and the vote for which charities to support went out to our team. It was agreed that we would donate to St Ann’s Hospice and the small homeless charity Don’t Walk Past.
Our donation to St Ann’s Hospice will fund a Christmas dinner for 6 patients or family members to enjoy together.
For Don’t Walk Past, our funds have been used to purchase coats and warm clothes and shoes to be distributed by the charity’s volunteers to homeless people living on the streets of Manchester.
Morven Millar, Director at Gresham, commented:
“Rather than spend money on creating a festive e-card, we really felt that we wanted our money to go to good causes this year. Christmas is not only a time for celebrating, it’s a time for reflecting and remembering those who are less fortunate. So whilst having a nice design around our Christmas campaign is one thing, knowing that you’re helping others who are either struggling or in need of help is much more gratifying.”
A spokesperson for St Ann’s Hospice commented:
“This is a lovely thing to do and we really appreciate the donation.”
The Christmas Kindness donations being made are in addition to our annual gift haul for the Wythenshawe Barnardo’s Children’s Centres, which you can read about here.